Hello parents!

This Privacy Policy describes the information collected by Lipa Learning s.r.o. (“LL” “we,” “us” or “our”) through our mobile applications, websites, and related Lipa Gateway account and how we use that information.

First let’s clear a few things up…

We are here to provide you and your child with a learning adventure; we collect personal data only so as to give you the best possible educational experience.

Personal data is collected only after you have given us your permission and only ever to make our service better. If at any time you request that we delete your personal data, we will.

We never distribute personal information and when we work with partners we make sure they don’t distribute it either.

We do use analytic tools to help personalize your child’s learning adventure. These tools are in agreement with our Privacy Policy guidelines.

We fully comply with the Children’s Online Privacy Protection Act (COPPA). We're parents too, so we understand that you want your children’s privacy protected as they play and learn—just like we do.

Collection and Use of Personal Information in Lipa Gateway

The Lipa Gateway account is intended for parents, teachers, and legal guardians to use in connection with their preschool aged children. Lipa Gateway is a parental app and is not intended for use by children. In the event that children wish to interact with Lipa Gateway in any way, parental supervision is required.

If you would like to view information collected through the Lipa Gateway account, please contact us at: support@lipalearning.com.

You can request to close your Lipa Gateway account by contacting us at: support@lipalearning.com. The closing of an account must be requested by the email provided at the time of registration, in order to protect your privacy. If a parent decides to close their Lipa Gateway account, all stored data will be erased as soon as possible.

Following is a description of the personal information that Lipa Learning s.r.o may collect from you and how we use that information:

Your email address

By creating a Lipa Gateway account (and in so doing, providing your email address) you consent to receive communications related to your account, the service, and our other products and services, including without limitation:

  • We may send you an email confirming your account creation or otherwise related to your account.
  • We may send you emails when your child achieves certain milestones in the Lipa Gateway account, such as passing a level.
  • We may send emails containing information about the Lipa Gateway account such as parent tips, availability of new apps, or price promotions.
  • We may send you emails regarding other educational products developed by Lipa Learning.
  • We may alert you if there is an issue with your account or any other circumstance that could result in a disruption of service.
At any time, you may choose to stop receiving promotional email communications by clicking on the unsubscribe link at the bottom of any email. We will honor your request to remove you from the list in a timely manner.

Your child’s name (username)

Your child’s name or username serves only to help parents and children distinguish between different child profiles in Lipa Learning apps. The username doesn’t have to be a real name; it can be a fictional nickname and should not include the child’s surname/family name. The username is used solely for the purpose of personalizing apps for your child and the learning progress reports for you.

Your child’s birthday and gender

This information is not required. Date of birth and gender serve only to determine personal recommendations of appropriate games or other educational activities for children.

Profile picture

The profile picture serves only to help parents and children distinguish their profiles in Lipa Learning apps. If parents don’t feel comfortable taking a real picture of their child, they can instead use an image from our library of drawn avatars.

No child’s profile pictures will be disclosed, shared or provided to third parties.

Individual learning progress

Because the Lipa Gateway account allows us to track your child’s learning progress for you, we collect data on each child’s usage of apps associated with individual accounts. This data provides you with information about educational progress in our games, as well as helping us evaluate the efficacy of our interactive curriculum and improve our services for children’s education.

Lipa points

We may reward children and parents with Lipa points for completed levels, games, and other activities in Lipa Learning applications.

We do not share, disclose or provide any of this information; individual scores are visible only in Lipa Learning apps under your Lipa Gateway account.

Children’s Online Privacy Policy Act

Our website and mobile applications comply with the Children’s Online Privacy Protection Act (“COPPA”). We do not knowingly collect personal information from children under the age of 13. In the event that a user identifies themselves as a child under the age of 13 through a support request or through any feedback, we will not collect, store or use any personal information of such a user. Any previously collected information will be deleted in a secure manner.

If you believe that a child under the age of 13 has submitted any personal information to us, please contact us at support@lipalearning.com so that we may delete it.

Children Under the Age of 18

Lipa Learning requires that a parent or legal guardian manage each Lipa Gateway account. The Lipa Gateway account is not intended to collect personally identifying information from any person under the age of 18 and is intended to be used by parents of preschool children in association with such children.

Sharing of Your Personal Information

No child’s personal information will be disclosed, shared or provided to third parties and will not be used to advertise products to you or your child.

Third Party Service Providers

We use technologies like cookies (small files stored by your browser), web beacons, or unique device identifiers to anonymously identify your computer or device so we can deliver a better experience. Our systems also log information like your browser, operating system and IP address, but are not designed to associate personal information with your activities (such as pages you view or things you click on or search for).

Lipa Learning may use tools or third party analytical software to automatically collect and use certain data including, but not limited to: unique device identifier or other persistent or non-persistent device identifier (“Device ID”); device software platform and firmware; mobile phone carrier; game progress, time used playing, score and achievements; other non-personal data as reasonably required by us to enhance the service and other LL products for you.


When you play our games, we gather anonymous usage statistics such as session length or country. We also gather in-game events such as starting or finishing a level to evaluate your child’s educational progress.

If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here (or if located in the European Union click here).

Google Analytics

Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve it. Google Analytics collects information anonymously. It reports website trends without identifying individual visitors.

Server Hosting

In order to serve you, we store collected data on server hosted space. Their use of information is limited to these purposes, and subject to agreements that require them to keep the information confidential. Our vendors provide assurance that they take the considerable steps to safeguard the data they hold on our behalf, although no security or encryption method can be guaranteed to protect information from hackers or human error.

The kidSAFE® Seal Program

Lipa Learning is a proud member of the kidSAFE® Seal Program, which is an independent certification service and seal program that reviews and certifies the safety practices of children-friendly websites and applications, including kid-targeted game sites, virtual worlds, social networks, PC and mobile apps, web-connected devices, and other similar online and interactive products. Go to http://www.kidsafeseal.com for more information.

No Ads in Applications

We do not use any advertising services inside of our applications for children.

Final Words

This privacy policy was last updated on 1.1.2017 and may change from time to time. If we make any material changes to our policies, we will place a prominent notice on our website or application. If the change materially affects registered users, we will send a notice to you by email, push notification or text.

If you have more questions about Privacy Policy please contact us at: support@lipalearning.com or:
Lipa Learning s.r.o.
Pod Krejcárkem 975/2
Prague 3, 130 00
Czech Republic